Amazon Business Intelligence Analysis

Tag: marketing

  • Conclusion: Integrating Forecasting, Risk, and Process Improvement

    Conclusion: Integrating Forecasting, Risk, and Process Improvement

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    by

    Joel Santiago

    The key business intelligence issue facing Amazon is not a lack of market or product relevance. Rather, it is the growing complexity of its operations. Amazon’s growth in its network, marketplace, and service delivery creates the risk of moving from growth to control. This is similar to the case of Piaggio, where a successful and…

  • New Products/Services

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    by

    Joel Santiago
    in

    Based on the expansion analysis, Amazon should introduce products and services that are tailored to the specific needs of the Indian market. One of the suggestions is the creation of low-end product lines that will meet the needs of price-sensitive customers. These products are supposed to encompass basic household products, personal care products, and inexpensive…